According to dictionary.com, “pay it forward” refers to the act of doing something kind for someone else as a direct result of someone doing a kindness for you. It’s almost like the opposite of revenge. Instead of simply accepting or returning the favor, when you pay it forward, you involve someone who has nothing to do with the original act of kindness. In turn, this creates a never ending cycle that can have a major impact. Paying it forward can be as simple as holding the door open for the person behind you, or something major like making a donation. If you’ve ever pulled up to the drive through just to find out someone had already covered part of your tab, it sounds like they were paying it forward. 

This holiday season, it is more important than ever before to pay it forward. That is why Rafi Nova has continued its commitment to supporting non profit organizations that show unmatched dedication to their communities. Additionally, we are thrilled to announce our brand new Pay What You Can initiative. For those that have lost their jobs or fallen on difficult times financially, Rafi Nova is providing some of our most popular masks for as little as one dollar. As our cofounder Adam Goldstein puts it, “No one should feel stressed about not having enough masks to keep them and their family safe during this time.  We hope this campaign spreads good will and encourages others to pay it forward.” We hope that this campaign will help to spread joy and goodness right in time for starting off the new year.