Level up your Fall Fashion

One Of A Kind Design

The Ever Versatile Voyager Backpack

Choose your new favorite bag now

Class is back in session

The Customizable Backpack

More ways to wear. More ways to GO!

You Have To See tHis

The Only

Arm Candy You Need

Travel easy with this beautiful crossbody

3-in-1 YES PLEASE

ATT: Parents, Teachers, nannies, Grandparents

Oh Sh*t Kit

Voted "The Best Preparedness Kit."

Shop OSK Now

Ready to Refresh?

Mo-On-The-Go Refresh

New must-haves to keep the littles entertained

Shop Now

Soak Up the Last of Summer

Mo-On-The-Go | beach kit

Open ended play for endless hours of beach fun

Explore Now

Adventure with Purpose: Our bags + accessories are made utilizing ethically sourced, fair trade fabrics purchased directly from ethnic women artisans who make them by hand. Rafi Nova is a family brand, committed to supporting communities near and far.

Featured In

Our Story

Rafi Nova is a family adventure accessories brand that builds products to give confidence to parents who “bring the kids” as well as build experiences to unite cultures and raise better global citizens.

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Our Community Adventures

Follow the journey as we seek to unite families by celebrating, embracing and creating a community who can laugh and cry at the same time, all while juggling a zillion things and being ok watching a few plates ‘fall’. Together let’s explore life’s everyday adventures.

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Introducing

RAFI NOVA

Our inspiration and our mission.

Follow @rafinova_go on Instagram!

Ethically Produced

From the fabrics we source, to our cut and sew factory partners and all of its workers, to our packaging and everything in between, we ensure our products and those we work with are treated fairly and and everything is made in a sustainable way.

Goods that Give Back

A portion of proceeds from each purchase goes to our non-profit partners.  We’ve already donated 200,000 masks and partnered with 50 non-profits

Mission Driven

Rafi Nova is much more than quality products. We are on a mission to get families out for every day adventures, to support women artisans around the world and to make a positive impact to communities near and far.

Female-Founded

Founded by Marissa Goldstein, mom to two sets of twins

(RAya + eFI, NOa + eyVA)