Our Story

We are a socially conscious lifestyle brand on a mission to outfit families for everyday adventures so they can connect, have fun and do more good in the world.

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Our Community Adventures

Follow the journey as we seek to unite families by celebrating, embracing and creating a community who can laugh and cry at the same time, all while juggling a zillion things and being ok watching a few plates ‘fall’. Together let’s explore life’s everyday adventures.

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Our inspiration and our mission.

Follow @rafinova_go on Instagram!

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Ethically Produced

From the fabrics we source, to our cut and sew factory partners and all of its workers, to our packaging and everything in between, we ensure our products and those we work with are treated fairly and and everything is made in a sustainable way.

Goods that Give Back

A portion of proceeds from each purchase goes to our non-profit partners.  We’ve already donated 200,000 masks and partnered with 50 non-profits

Mission Driven

Rafi Nova is much more than quality products. We are on a mission to get families out for every day adventures, to support women artisans around the world and to make a positive impact to communities near and far.


Founded by Marissa Goldstein, mom to two sets of twins

(RAya + eFI, NOa + eyVA)